Fashion Careers

Why Bikers Utilise Activewear

Before going out on a bike ride, the owner should think about what they need to wear. There are several options to consider. They may choose something classic. For example, the culture of motorcycle clubs has led to the prominence of black leather vests and jackets. However, these are not always practical. They can also end up being too uncomfortable for the wearer.

When people watch pro bikers like Michael Dunlop they will notice that these sports personalities tend to wear specific types of clothing. Their attire is designed to maximise the efficiency of the ride. The items need to be flexible and breathable. Amateur bikers can purchase activewear from the AIM’N website if they want an attire that fits this criterion. Their catalogue is also reasonably inexpensive. This will be important for bike owners who are already spending a lot of money on their hobby.

Under Layers

Activewear has a range of benefits. It tends to be worn by fans of the gym. Common characteristics of these items include long-term comfort, durability and the ability to prevent overheating. Therefore it makes sense that so many bikers would also choose to utilise them.

On the other hand, activewear may simply be the base layer of a biking outfit. Whilst out on a ride, there are several safety issues to bear in mind. Crashes are sadly a very real possibility. Riders have to put on specialist gear that minimises their chances of injury. Helmets and thick outer layers are good examples. The activewear could be worn underneath all of the protective items.


Professional bikers such as Peter Hickman make their living by winning high-profile competitions. Once they have earned a trophy, they will likely have to chat with journalists. Consequently, they will want to look stylish. Activewear is revered for its fashionable nature. People all over the world choose to wear it so that they can look their best. AIM’N is the ideal place to order it from.

This type of clothing is also very versatile when it comes to aesthetics. Classic biker outfits tend to feature black prominently. New motorcycle owners could pay tribute to that subculture by wearing black leggings and tights. Another benefit is the fact that sports-focused items can stretch. This is due to the materials which they are made from.

In contrast, older forms of biker outfits can get damaged if they end up being too small for the wearer. It is an important characteristic for overweight bikers or those who want to gain more muscle mass via bodybuilding. The extensive appeal of activewear can be seen in other sections of society. Also, it is not just being embraced by the motorcycle community.

Models and Designers Collaboration

Within the fashion world, there are two leading roles that are of the utmost importance. These are the designer of clothes and the models who showcase them. In order for an item of clothing to become a hit, the designer and model must collaborate together. Doing so will require a high level of communication skills, as well as the ability to follow instructions. However, when these two roles work as one, it can lead to excellent outcomes.


On the surface, this job may seem pretty simple. However, in reality, only the most qualified and committed people will make it in the modelling world. The rewards are great. Those who are talented enough at the job often become famous. News sites such as The Guardian regularly feature segments about popular new models. Well known ones recognise the importance of working alongside the designer.

The primary role of any model is to display the items of clothing. This tends to involve being photographed. It is a common misconception that models have to be female. In reality, a considerable number are male. Men’s clothing covers a large market, and there is a great demand for male models. In recent years fashion campaigns have begun to focus on non-binary people as well.

When showing off an outfit on the runway, it is wise for the model to know what the message of the piece is. In order to do this, they must discuss it with the designer. The more a model understands the purpose of the clothing, the better they will be at showing it off.


Suppose the fashion world is compared to the film industry. In that case, models can be seen as actors while designers are the directors giving them their motivation. A designer can work in a variety of fashion fields. Some create individual unique garments that are seen exclusively on the runway. Others produce items that will be sold on the mass market. Fashion designers who have their costumes featured in films can even win an Academy Award if their work is truly exceptional.

Projects may be very time-consuming. As a consequence of this, designers need to anticipate potential changes in trends and tastes. They will have to consider a variety of factors, including colours, fabric types, shapes, and trimming. Some designers work exclusively with their in-house model. This is a sound system as it allows both of them to develop a working relationship. However, models should never be treated as disposable. There is a reason why the most well-known ones keep being utilised by particular designers. Often the designer will choose their model before they even think about the nature of the outfit they will create.

Selling Fashion Products

People who create their own clothing items may be interested in selling them. Doing so can be a great way to make a living. Anyone who is passionate about fashion will appreciate the fantastic opportunity that will come from making money out of their hobby.

However, it is not always easy to market clothes. It will involve knowing how to reach a particular target market. The first thing the fashion designer must do is ask themselves who the product is aimed at. They could narrow down the gender, age, size and economic circumstances of the customer. Once they know who to sell to, it will be easier to know the best place to advertise and trade the clothing.

Online Stores

The internet is one of the most critical inventions when it comes to the marketing of products. It is also a great information tool. There are plenty of online resources, including the BBC website that can tell readers the best ways to become a fashion entrepreneur. E-commerce is a vast business that has been utilised by a plethora of different sectors. This includes the clothing industry.

Bricks and Mortar Shops

On the other hand, some designers might prefer to opt for a more traditional route. Setting up a new clothing store on the high street is an ideal way to attain customers. However, this does require a high level of capital. There are also plenty of costs to consider. For this reason, only the most seasoned business people should consider creating a clothes shop.

Providing Multiple Payment Options

Regardless of which option the designer goes for, it is wise for them to offer a good range of different payment options. This will broaden the number of people who are likely to become customers. For example, clothing websites could allow for credit cards, cryptocurrency and e-wallet transfers. Meanwhile, bricks and mortar stores may accept prepaid vouchers and gift cards.

Hiring Models for a Fashion Show

If the store has still not gained enough attention, then a fashion show could be put on. It is common for clothing businesses to hold them in order to showcase new products for sale. The designer will either hire local models or seek out well-known professionals for the show.

Becoming a Model

Many people dream of becoming a fashion model. They may assume that it is a glamorous life filled with riches and fame. However, in reality, this line of work involves long hours and low pay (at least at the start). If the disadvantages of the job still do not dissuade the person, then they need to be aware of how to start their modelling journey.

Finding a Niche

Since there are so many people trying it make in this industry, it is not a good idea to have a generic modelling profile. Instead, the person should find a particular niche. It helps if their body is somewhat unique and distinctive. Those with striking, unusual features are much more likely to succeed than models with “cookie-cutter” good looks.

Choosing a Modelling Agency

It is practically impossible for people in this industry to find steady work by themselves. Therefore they utilise the services of a modelling agency to get them booked for new projects. The right agency will largely depend on the niche that the person has chosen.

Building a Portfolio

The best models will have a rich portfolio. In order to build this, they need to accept a large number of varied jobs. The more experience that they obtain, the better. Fashion designers tend to favour people who have already proven themselves by taking on plenty of projects.

Establishing a Social Media Presence

The vast majority of modern professional models have their own social media profiles, which they regularly maintain. These tools allow them to interact with the public and gain new followers. The internet is a powerful resource for helping to jump-start a model’s career.

Fashion Carbon Footprints

Greenhouse gas emissions pose a serious risk to the stability of life on the planet. New research has shown that the fashion industry accounts for around 10% of these kinds of emissions. Nearly one-fifth of this is from wastewater (i.e. cleaning clothes). So it may be surprising to learn that the fashion world uses up more energy than both the shipping and aviation industries.

There is much debate over the possibility of the fashion industry becoming sustainable. This is because there are so many issues surrounding it. Complex supply chains make it difficult to control the emissions that are produced by particular clothing items.

A good example is jeans. These are a popular form of trousers that are worn by people all over the world. One pair typically requires a kilogram of cotton to produce. Since cotton usually grows in dry areas, it can need around 10,000 litres of water. This is just the start of the jeans journey. Transporting them across the world to shops inevitably produces carbon. The problem is unlikely to go away anytime soon. However, some fashion companies are beginning to recognise the problem and are coming up with innovative solutions.

Disposable Fashion

Of all the environmental issues related to fashion, one of the biggest is the disposable nature of clothing items. In theory, a person should be able to wear a clothing product for several years before it becomes damaged and needs to be replaced. However, fashion discourages the public from being seen in one particular outfit more than once. This has led to a severe problem.

The online information site Wikipedia contains a plethora of articles about the issues surrounding disposable fashion. The seasonality of fashion is heavily linked to it. Four times a year, the style, colouring and trends of clothes change. While it may be profitable for clothes shops, this practice has a negative impact on the environment.

Luckily there are ways for people to minimise the damage caused by disposable fashion. For example, they could buy their clothes second hand from a charity shop rather than brand new. In addition, they may choose to wear the same outfit on multiple occasions. These options also end up being more economical for the general public. It will allow people to save the money that would otherwise go towards new clothes.